What is Influencer Marketing?

What is Influencer Marketing?


Influencer Marketing is like a hybrid of old and new marketing tools, taking the idea of the celebrity endorsement and placing it into a modern day content-driven marketing campaign. The main difference is that the results of the campaign are usually collaborations between brands and influencers.

Why is Influencer Marketing so effective?


Your target audience will trust a friend’s recommendation over something a brand is trying to “sell or market” to them. Influencers are removed from traditional marketing. They are the trusted “gatekeepers” of their community. Hence it’s more credible and organic when they recommend a product or service.

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